Tuesday, December 11, 2012

Vaseline- A Brandnomer!

According to Wikipedia (Yes, bless these people. I owe them half of my knowledge),

The word is believed to come from German Wasser (water) + Greek έλαιον [elaion] (oil) + scientific-sounded ending -ine.

Who cares, right? It's winter and all our drawers and bedside tables are loaded with this magically comforting substance called Vaseline...oops...petroleum jelly! Little can we deny that 'Vaseline' has become a brandnomer or generic trademark which simply means that a brand name that has become the generic name for, or synonymous with, a general class of product or service, against the usual intentions of the trademark's holder.

Vaseline is something that has become a part of my life since I was little kid. The big containers that we bought back in Dubai and the little pots of tk30 that we buy now- Vaseline is here to stay. And I have read in many places that Vaseline is considered to be a case of trademark erosion because the name has become so generic that other companies use the term 'Vaseline' too.  But somehow I have noticed that people are extremely careful when purchasing Vaseline. They specifically see the logo of Unilever to be sure that this is the original Vaseline. I don't know about the purchasing pattern outside Bangladesh but even the lower income class people check, recheck and check again for the Unilever logo.

...I just took a pause to apply Vaseline on my lips and oo, that does feel good! 

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