Honey Bunny brings in more money!

Yes, the jingle has been running and racing in my mind for the last 3 days. What the tune! I mean, IDEA Cellular just brought about a serious competitor against Kolaveri-D. It's all over social networking websites so beware, the Honey Bunny song is freakingly contagious. Bless my brains!

The Ad

To be honest, I loved the ad. Not only is it a big big big change from the over the board Abhishek ads, it's a fun loving, totally-makes-sense piece of tvc. The tune is catchy, cute and bang-on material for the young and the old.
Sadly, many did not understand the concept. The concept is as simple as it can be. IDEA Cellular is a network with pan-India coverage and thus, everyone sings its jingles in every possible accent of the Indian subcontinent. Most importantly, people use IDEA to call up their Honey Bunnies and call them lovable names. 

Idea Rings all India- a simple, absolutely comprehensible slogan. The bright yellow colors and the representation of the network bar by the letters of Honey Bunny makes it an ad impossible not to notice.

I don't know the revenue this brought to IDEA but let me share one piece of its success. I caught my mother humming 'Honey Bunny' absentmindedly while doing the dishes. What an IDEA, sir jee!

Sir jee= Lowe, India