Sex is good. Sex in life is better. Sex in advertisement is the best shot the agency can give.
I don't clearly remember the first time I saw an Axe/Lynx commercial but I do remember most of their ads. Why? Sex, of course. Sex appeal.
When I first took on my MKT202 course and I read "sex appeal" as an advertisement theme category, the first I thought of was Axe. The oozing, feminine sexuality..the lanky men and their rib cages protruding..who could forget those ads? Axe was a success. Without a doubt. But its been more than a decade now and every single male deodorant ad is still...yes still..following, copying (shamelessly not even modifying) the age-old "you smell good you get women idea"
Denver
Wild Stone
Addiction
Set Wet Zatak
I don't clearly remember the first time I saw an Axe/Lynx commercial but I do remember most of their ads. Why? Sex, of course. Sex appeal.
When I first took on my MKT202 course and I read "sex appeal" as an advertisement theme category, the first I thought of was Axe. The oozing, feminine sexuality..the lanky men and their rib cages protruding..who could forget those ads? Axe was a success. Without a doubt. But its been more than a decade now and every single male deodorant ad is still...yes still..following, copying (shamelessly not even modifying) the age-old "you smell good you get women idea"
Denver
Wild Stone
Addiction
Set Wet Zatak
